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Media-Spectrum : Strategien für Kommunikation & Media

Wiesbaden : Springer Gabler 1980-2012

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ZDB-ID

796087-6  

Title

Media-Spectrum : Strategien für Kommunikation & Media

Published

Wiesbaden : Springer Gabler

Wiesbaden : Media-Daten-Verl.-Ges. [anfangs]

Wiesbaden : Media-Daten-Verl., GWW-Fachverl. [-2010]

Wiesbaden : Gabler, Springer-Fachmedien Wiesbaden [2011]

Publication history

1980 - 32.2012,8/9; damit Ersch. eingest.

Notes

Zusatz bis 36.1998: Kommentare, Analysen, Meinungen

Zusatz anfangs: MS

Zusatz teils: das Fachmagazin für Medien & Mediaplanung

27.1989[?] - 36.1998 und ab 26.2006[?] mit Jg.-Zählung; Periodizität: 8x jährl.

28 cm

Ungezählte Beil.: Marktforschung; PR & media dictionary

Bis 1999 VKZ: D 4878

Former/later titles

2010 Beil., dann darin aufgeg.:  [Media-Spectrum / Special Rubrikenmärkte] 

Predecessor:  Media-Fakten 

Darin aufgeg.:  [Media-Daten <Frankfurt, Main> / Statistiken, Trends, Informationen] 

1999 darin aufgeg.:  [Media-Spectrum / Specials] 

Other editions

Erscheint auch als Online-Ausgabe; 2009-2012:  Media Spectrum 

has supplements

Supplement 1995 Beil.:  [Media-Daten <Frankfurt, Main> / Radio, TV, Video / Radio- und TV-Booklet] 

Supplement 1995 Beil.:  [Media-Daten <Frankfurt, Main> / Radio, TV, Video / Radio-Booklet] 

Supplement Bis 2002 Beil.:  Market and product research 

Supplement Bis 2003 Beil.:  Media-Know-How 

Supplement Bis 1999 Suppl.:  Das Plakat  (ISSN: 1619-0491) 

Supplement Bis 1997 Suppl.:  Media-Daten & Fakten  (ISSN: 1434-1778) 

Supplement 1998 - 2002 Suppl.:  Netbook  (ISSN: 1616-0614) 

Supplement:  Medienmarkt Schweiz 

Supplement:  Communication trends 

Place(s) of distribution

Wiesbaden 

Standard numbers

Authorised ISSN: 0173-5993

ISSN: 0173-5993

OCLC number: 644342215

Subject indexing

DDC subject groups: 380 Commerce, communications & transportation 

DDC numbers: 338.47659105

Other classifications:
Regensburger Verbundklassifikation (rvk): AP 10752.4

German subject headings:
Deutschland ; Werbewirtschaft ; Mediaplanung ; Zielgruppe ; Marktanalyse ; Zeitschrift

Special subject collections: 3,2 ; 3,5 ; 24,1

Manifestation

journal

Type of publication

Magazine

Language

German 

Country of publication

Germany, Federal Republic of and Germany since 1990-10-03 

Media type

Print

Frequency

irregular, varia

Preservation and archiving

Committed to retain ; Authorization:  Deposition copy Hesse ; Institution:  Wiesbaden HLB Rheinstr. 

IDN

014404567

Last Change

02-05-24

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Aachen FHB
Link to library information[NRW, DE-A96]
Holdings
Shelfmark
23 Z 964
Location
EUP_ZSMag
Holdings
32.2012
[im Magazin Eupener Str.]
Interlibrary loan
yes, copy and loan
Bamberg UB
Link to library information[BAY, DE-473]
Holdings
Location
40 / shelf number: 40/.ZP 5778
Holdings
1990 - 1998
Interlibrary loan
yes, copy and loan
Berlin UBFU FB Wirtschaftswiss
Link to library information[BER, DE-188-820]
Holdings
Holdings
1980 - 1991
Interlibrary loan
yes, copy and loan
Berlin UBFU Sozialwiss. Bibl.
Link to library information[BER, DE-188-211]
Holdings
Holdings
1980 - 32.2012,8/9
[1980 enthalten in "Media-Fakten"]
Holdings gaps
[L=1999;2001;2003-2005]
Interlibrary loan
no
Berlin UdK
Link to library information[BER, DE-B170]
Holdings
Shelfmark
ZS 0055
Location
Zeitschriftenfreihandmagazin Kommunikation
Holdings
1980 - 32.2012,8/9 |x [N=2000,4; 2001,3-5; 2002,1]
Interlibrary loan
no
Braunschweig UB
Link to library information[NIE, DE-84]
Holdings
Shelfmark
PK Z 105
Location
ZFM
Holdings
28.2008 - 32.2012
Interlibrary loan
yes, paper copy only
Bremen SuUB
Link to library information[HAM, DE-46]
Holdings
Shelfmark
fb 8328
Location
Magazin Zs
Holdings
1980 - 2000; 2001,H.1-4; 2002 - 32.2012,8/9
Interlibrary loan
yes, copy and loan
Cottbus UB Cottbus-Senftenberg
Link to library information[BER, DE-634]
Holdings
Shelfmark
Z 2391
Location
Standortbibliothek Senftenberg
Holdings
1997 - 2004
Holdings gaps
[N=1999,2; 200,1, 2; 2003, 3-6; 2004, 3, 4]
Interlibrary loan
yes, paper copy only
Dresden SLUB, ZB
Link to library information[SAX, DE-14]
Holdings
Shelfmark
19 4 12344
Holdings
2008,1-9
Interlibrary loan
yes, copy and loan
Düsseldorf ULB
Link to library information[NRW, DE-61]
Holdings
Shelfmark
mwi z m 300
Location
LS
Holdings
1997 - 2006
Interlibrary loan
yes, paper copy only
Duisburg-Essen UB
Link to library information[NRW, DE-465]
Holdings
Shelfmark
49 Z 35
Location
D00
Holdings
1981 - 1983
Interlibrary loan
yes, paper copy only
Erfurt UB
Link to library information[THU, DE-547]
Holdings
Shelfmark
AP 10765
Location
LS
Holdings
1997-1998; 2001/02; 2005,1,3-6,8-12; 2006
Interlibrary loan
yes, paper copy only
Frankfurt/M DNB
Link to library information[HES, DE-101b]
Holdings
Shelfmark
Z 1999 B 1189 (ab 1999, 1 -), DZb 9913 (bis 1998, 11/12)
Holdings
1980 - 32.2012,8/9
Interlibrary loan
yes, paper copy only
Frankfurt/M UB/ZB
Link to library information[HES, DE-30]
Holdings
Shelfmark
Zsq 4518
Holdings
1980 - 2000; 2001,1-4; 2002; 2003,1-2u.4-8; 2004 - 2010,10u.12; 2011,3-12
Interlibrary loan
yes, copy and loan
Shelfmark
Zsq 17473
Holdings
2. Ex. 1999
Interlibrary loan
yes, copy and loan
Friedrichshafen Zeppelin Uni.
Link to library information[BAW, DE-1141]
Holdings
Shelfmark
AP 10758
Holdings
2009 -
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yes, paper copy only
Fulda HLB
Link to library information[HES, DE-66-0]
Holdings
Shelfmark
08 / QA 36511
Location
1. OG, Zeitschriften
Holdings
1989 - 2007,1/2
Interlibrary loan
yes, paper copy only
Göttingen Wirt/Sozialw. Sem
Link to library information[NIE, DE-7-148]
Holdings
Shelfmark
6 : Z 189
Location
BBWISO
Holdings
1982,9u.11-12; 1983 - 1988; 1990,10u.11; 1991,10-12; 1992,2; 1992,7-12; 1993 - 1997; 1998,1-2,4-7,9,11-12; 1999 - 2002; 2003,1-2; 2003,4-8; 2004 - 2012,8/9
[Teilw. nebst Beil. vh.]
Interlibrary loan
no
Halle/S, UB ZwB Franckeplatz
Link to library information[SAA, DE-3-10]
Holdings
Shelfmark
K Zeitschriftenmagazin UG, Medien
Location
Ha 10
Holdings
2005,12; 2006,10; 2007,9 - 2009,5; 2009,7 - 2012,4, 2012,6 - 2012,9
Interlibrary loan
yes, paper copy only
Hamburg Hans-Bredow-Inst.
Link to library information[HAM, DE-18-174]
Holdings
Location
18/174
Holdings
1989 - 36.1998
Interlibrary loan
no
Ilmenau UB
Link to library information[THU, DE-Ilm1]
Holdings
Shelfmark
MDW M 1600
Location
20
Holdings
1999 - 2000
Interlibrary loan
yes, paper copy only
Shelfmark
MDW M 1600
Location
100
Holdings
1996; 1998
Interlibrary loan
yes, paper copy only
Karlsruhe LB
Link to library information[BAW, DE-31]
Holdings
Shelfmark
ZB 7432
Holdings
28.1990 - 36.1998; 1999 - 2004; 2006 - 2012
Holdings gaps
[N=1999,2;2002,5;2003,3;2004,5]
Interlibrary loan
yes, copy and loan
Köln TH
Link to library information[NRW, DE-832]
Holdings
Shelfmark
01M59
Location
62
Holdings
28.2008 - 32.2012,8/9
Interlibrary loan
yes, copy and loan
Köln USB
Link to library information[NRW, DE-38]
Holdings
Shelfmark
XG609
Holdings
1980 - 32.2012,8/9
Interlibrary loan
yes, copy and loan
Shelfmark
XG609
Holdings
- Sonderh. zu 2007,6; 2007,10
[angeb.]
Interlibrary loan
yes, copy and loan
Leipzig DNB
Link to library information[SAX, DE-101a]
Holdings
Shelfmark
Z 1999 B 1189 (ab 1999, 1), ZB 86349 (bis 1998, 11/12)
Holdings
1980 - 32.2012,8/9
Interlibrary loan
yes, paper copy only
Leipzig HTWK
Link to library information[SAX, DE-L189]
Holdings
Shelfmark
Einzelsign.
Holdings
[Bestand s. Katalog]
Interlibrary loan
yes, loan only, no copies
Leipzig UB
Link to library information[SAX, DE-15]
Holdings
Shelfmark
98-3-410
Location
CB
Holdings
1996 - 32.2012,8/9
[Mit Sonderh.]
Interlibrary loan
yes, paper copy only
Magdeburg UB
Link to library information[SAA, DE-Ma9]
Holdings
Shelfmark
Zc 113
Location
Magazin
Interlibrary loan
yes, paper copy only
Mainz Bereichs-Bibl. GFG
Link to library information[HES, DE-77-002]
Holdings
Shelfmark
99 MSP
Location
Publizistik
Holdings
1991,4 - 1998,11/12
Interlibrary loan
no
Mainz StBi
Link to library information[HES, DE-36]
Holdings
Shelfmark
Z 29:4° /483
Holdings
1980 - 1991
Interlibrary loan
yes, copy and loan
Shelfmark
Z 29:4° /483
Holdings
- Sonderh. 1980
Interlibrary loan
yes, copy and loan
Shelfmark
Z 29:4° /483
Holdings
Index 1980/82 in: 1983,1; 1980/85; 1980/86 in: 1987,1
Interlibrary loan
yes, copy and loan
München BSB
Link to library information[BAY, DE-12]
Holdings
Shelfmark
4 Z 2008.177
Holdings
27.2007,12 - 32.2012,8/9
Interlibrary loan
yes, copy and loan
München Deutsches Museum WGL
Link to library information[BAY, DE-210]
Holdings
Shelfmark
ZB 10015
Location
1000
Holdings
23.2003,2,6-8; 24.2004,2,4-5; 25.2005 - 31.2011
Interlibrary loan
yes, paper copy only
München UB LMU
Link to library information[BAY, DE-19]
Holdings
Location
1506 / shelf number: 1506/ZS 191
Holdings
1980 - 2012
[1980-1984 im Pressearchiv]
Holdings gaps
L: 1988,2
Interlibrary loan
yes, paper copy only
Münster Erziehungsw./Kommunik.
Link to library information[NRW, DE-6-123]
Holdings
Shelfmark
Archiv
Holdings
1980 - 32.2012,6/7
Holdings gaps
[L=1984]
Interlibrary loan
no
Shelfmark
Archiv
Holdings
- Sonderh. "Marktforschung" 28.2008,12; 29.2009,5
[Im Paket "Media-Spectrum"]
Interlibrary loan
no
Shelfmark
Archiv
Holdings
- Sonderh. "PR & media dictionary" 26.2006,12
[Im Paket "Media-Spectrum"]
Interlibrary loan
no
Nürnberg WSZB
Link to library information[BAY, DE-N2]
Holdings
Location
13AW / shelf number: 13AW/40-182
Holdings
28. 1990 - 38. 1998 (Damit Erscheinen eingestellt)
Interlibrary loan
yes, copy and loan
Regensburg UB
Link to library information[BAY, DE-355]
Holdings
Location
11 / shelf number: 11/AP 10758
Holdings
28.2008 - 32.2012,8/9
Interlibrary loan
yes, copy and loan
Siegen UB
Link to library information[NRW, DE-467]
Holdings
Shelfmark
32-49M26
Location
Unteres Schloß, Ebene 0
Holdings
1980 - 32.2012,8/9
Interlibrary loan
yes, copy and loan
Stuttgart HdM Nobelstraße
Link to library information[BAW, DE-958]
Holdings
Shelfmark
Alz 2
Holdings
1983 - 1999
Interlibrary loan
yes, paper copy only
Wiesbaden HLB Rheinstr.
Link to library information[HES, DE-43]
Holdings
Shelfmark
60 ZSB 2250
Holdings
32.1994,2 - 32.2012,8/9
Interlibrary loan
yes, copy and loan
Shelfmark
60 ZSB 2250
Holdings
- Special zu 32.1994,9
Interlibrary loan
yes, copy and loan