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Planung & Analyse : Zeitschrift für Marktforschung und Marketing

Frankfurt, M. : dfv-Mediengruppe ; Frankfurt, M. : Dt. Fachverl. 1983 -

ZDB-ID

721476-5  

Title

Planung & Analyse : Zeitschrift für Marktforschung und Marketing

Published

Frankfurt, M. : dfv-Mediengruppe

Frankfurt, M. : Dt. Fachverl.

Hamburg : M + K Hansa-Verl. [1983-1991]

Köln : psychonomics [2007,3, Beil.]

Frankfurt, M. : Dt. Fachverl. [früher]

Publication history

10.1983,6 - 30.2003; 32.2004 - 35.2007; 35.2008 - 41.2014; 43.2015 - 46.2018; 46.2019 -

Notes

Haupttitel 2016, 5: Analyse & Planung

Hauptsacht. bis 23.1996: Planung und Analyse

Zusatz anfangs: Zeitschrift für Informationsmanagement, Markt-, Media- & Werbeforschung

Jg. 31 in d. Zählung übersprungen; Jg. 35 doppelt gez.; 35.2007,5u.6 fälschlich als Jg. 34 bez.; 36.2009,4 fälschlich als Jg. 37 bez.; Register Jg. 41 fälschlich als Jg. 42 bez.; zweimonatl.; Band 42 in der Zählung ausgelassen; Jahrgang 46 doppelt gezählt

30 cm

Former/later titles

Predecessor:  Interview und Analyse 

Other editions

Erscheint auch als Online-Ausgabe:  Planung & Analyse  (ISSN: 1617-1098) 

has supplements

1999 - 2010 Beil.:  [Planung & Analyse / Special English edition Market research]  (ISSN: 1617-1098) 

Supplement 2002-2016:  P&A-Handbuch der Markt- und Marketingforschung  (ISSN: 1611-4345) 

Supplement 2018-:  Planung & Analyse, Mafonavigator ... 

33.2005 Beil.:  Universen 

Ab 34.2006 Beil.:  P & A special mystery research 

Ab 2011 Beil.:  P & a international market research  (ISSN: 2193-6862) 

Supplement 2014-2016:  Planung & Analyse, Sonderheft 

is supplement of

Supplement zu teils:  Horizont  (ISSN: 0175-7989) 

Supplement zu teils:  TextilWirtschaft  (ISSN: 0040-487X) 

Standard numbers

Authorised ISSN: 0724-9632

ISSN: 0724-9632

OCLC number: 643588746

Subject indexing

DDC subject groups: 330 Economics  ;  380 Commerce, communications & transportation 

DDC numbers: 658.8305

Other classifications:
Regensburger Verbundklassifikation (rvk): AP 10100 ; QA 10000 ; QP 600 ; ZS 0001

German subject headings:
Marktforschung ; Zeitschrift
Informationsmanagement ; Marktforschung ; Medienforschung ; Werbeforschung ; Zeitschrift

Special subject collections: 3,2

Manifestation

journal

Language

German 

Media type

Print

Frequency

bimonthly

Preservation and archiving

Committed to retain ; Authorization:  Deposition copy Hamburg ; Institution:  Hamburg SUB 

Committed to retain ; Authorization:  Deposition copy Hesse ; Institution:  Frankfurt/M UB/ZB 

IDN

013904396

Last Change

02-05-24

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Aachen UB Wirtschaftswiss.
Shelfmark
QA 35150
Holdings
11.1984 - 42.2015
Interlibrary loan
no
Augsburg THB
Shelfmark
ungeb.
Location
02
Holdings
2016 -
Interlibrary loan
no
Location
01 / shelf number: 01/QA 35990
Holdings
10.1983,6 - 26.1999
[1999 - 2010 angebunden: Planung & Analyse / Special English edition. - 2011-2013 angebunden: P & a international market research]
Interlibrary loan
yes, copy and loan
Location
40 / shelf number: 40/QA 35990
Holdings
27.1999 - 44.2017
Interlibrary loan
yes, copy and loan
Location
35 / shelf number: 35/.QA 35990
Holdings
10.1983,6 - 50.2022
Interlibrary loan
yes, copy and loan
Location
00 / shelf number: 00/QA 35990
Holdings
10.1983,6 - 16.1989
Interlibrary loan
yes, paper copy only
Location
31 / shelf number: 31/QA 35990
Holdings
17.1990 - 44.2017
[Ab 45.2018 abbestellt]
Interlibrary loan
yes, paper copy only
Location
Campus Treskowallee
Holdings
30.2003; 32.2004 - 35.2007; 35.2008 -
Interlibrary loan
yes, paper copy only
Berlin HWR Campus Schöneberg
Shelfmark
Z 481
Location
Campus Schöneberg
Holdings
35.2007; 35.2008 - 49.2022,4
Interlibrary loan
no
Berlin TU Die Bibliothek W & M
Shelfmark
ZBH 43
Location
Weiterer Bestand
Holdings
12.1985 - 16.1993; 1995; 1997; 2001 - 2002; 34.2006 - 40.2013
Interlibrary loan
no
Berlin UBFU FB Wirtschaftswiss
Holdings
10.1983,6 - 30.2003; 32.2004 - 35.2007; 35.2008 - 40.2013
Interlibrary loan
yes, copy and loan
Shelfmark
4Z6579
Location
Zeitschriften-Freihandmagazin
Holdings
10.1983,6 - 28.2001
Interlibrary loan
yes, paper copy only
Shelfmark
ZS 0131
Location
Zeitschriftenfreihandmagazin Kommunikation
Holdings
11.1984 - 30.2003; 32.2004 - 36.2009
Interlibrary loan
no
Shelfmark
ZS 0131
Location
Freihand Kommunikation
Holdings
37.2010 - 41.2014; 43.2015 -
Interlibrary loan
no
Bielefeld HSBI
Shelfmark
A Plan
Location
Campus Bielefeld
Holdings
11.1984 -
Interlibrary loan
yes, paper copy only
Shelfmark
Z 528
Holdings
28.2001,4 - 38.2011
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no
Braunschweig UB
Location
R1
Holdings
46.2018 -
Interlibrary loan
no
Shelfmark
z bwl 062 jc/768
Location
E02
Holdings
2013 -
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yes, copy and loan
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bwl 031
Location
ZS-Lesesaal
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Aktuelle Ausgaben
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yes, copy and loan
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fe 5768
Location
Magazin Zs
Holdings
13.1986 - 2012
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yes, copy and loan
Shelfmark
A4086
Holdings
18.1991 - 48.2020,4
Interlibrary loan
yes, copy and loan
Cottbus UB Cottbus-Senftenberg
Shelfmark
Z 2382
Location
Standortbibliothek Senftenberg
Holdings
24.1997 - 36.2008
Holdings gaps
[N=31.2004]
Interlibrary loan
yes, paper copy only
Dieburg HS Darmstadt/TB Diebg
Shelfmark
40/QA 35990
Location
laufender Jahrgang Zeitschriftenauslage; gebundene Jahrgänge Kompaktmagazin OG
Holdings
11.1984 -
[zur Fortsetzung]
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no
Dortmund FH
Shelfmark
ZWI 103
Location
Standort Emil-Figge-Str. 44
Holdings
23.1996 - 30.2003; 32.2004 -
Interlibrary loan
yes, paper copy only
Dresden SLUB, BB Drepunct
Shelfmark
19 4 02893
Holdings
19.1992 - 31.2004
Holdings gaps
[N=21.1994,4]
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yes, copy and loan
Düsseldorf ULB
Shelfmark
soz z p 050
Location
LS
Holdings
11.1984 -
Interlibrary loan
yes, paper copy only
Duisburg-Essen UB
Shelfmark
49 Z 803
Location
D00
Holdings
10.1983,6-12; 17.1990 - 30.2003; 32.2004 -
Interlibrary loan
yes, paper copy only
Eberswalde HNE
Shelfmark
ZA739
Holdings
29.2002 - 30.2003; 39.2012 - 40.2013
Interlibrary loan
yes, copy and loan
Eichstätt UB
Location
00 / shelf number: 00/AP 10390
Holdings
10,6.1983 - 18.1991
Interlibrary loan
yes, copy and loan
Shelfmark
QA 37850
Location
MAG
Holdings
20.1993 - 22.1995; 23.1996,3 - 24.1997,1; 24.1997,3 - 33.2005; 34.2006,2 - 36.2009; 40.2013 - 44.2017
Interlibrary loan
yes, paper copy only
Shelfmark
QA 37850
Location
LS
Holdings
37.2010 - 39.2012
Interlibrary loan
yes, paper copy only
Shelfmark
Einzelsignaturen
Location
EINZEL
Holdings
2000,4
Interlibrary loan
yes, paper copy only
Frankfurt/M DNB
Shelfmark
DZb 75/968
Holdings
[Bestand s. Fortsetzungskartei und/oder elektronisches Lokalsystem. - Ab 2021 Einzelheftnachweis]
Interlibrary loan
yes, paper copy only
Frankfurt/M UAS
Shelfmark
ZS P 35
Location
Zeitschriften-Magazin
Holdings
15.1988 - 2015
Interlibrary loan
yes, paper copy only
Frankfurt/M UB/ZB
Shelfmark
Zsq 8430
Holdings
10.1983,6 -
[Bände ab 2023 sowie die ungebundenen Hefte des aktuellen Jahres befinden sich im Lesesaal 1. OG (unter der Empore)]
Interlibrary loan
yes, copy and loan
Shelfmark
ZR 2823
Holdings
13.1986 - 30.2003; 32.2004 - 35.2007; 35.2008 - 45.2017
Interlibrary loan
yes, copy and loan
Shelfmark
08 / QA 35990
Location
1. OG, Zeitschriften
Holdings
16.1989 - 29.2002
Interlibrary loan
yes, paper copy only
Göttingen SUB
Shelfmark
ZB 81269
Location
FMAG
Holdings
1993 - 1995,3
[Nr. 5.1993 als Fotokopie vh.]
Interlibrary loan
yes, copy and loan
Göttingen Wirt/Sozialw. Sem
Shelfmark
2 : Z 87
Location
BBWISO
Holdings
11.1984 - 33.2005
[Jg. 10.1983 s. Vorgängertitel. - Ab 2001 nebst Beil. 'Market research' (Special english ed.) vh.]
Interlibrary loan
no
Shelfmark
2 : Z 2009 Pla
Location
BBWISO
Holdings
2020,3; 2020,4; 2021,2-4; 2021,Extra
[Im Schuber]
Interlibrary loan
no
Graz FH Joanneum
Shelfmark
AP 16600 P714
Holdings
2002 - 2009,5
Holdings gaps
N=2002,5;2003,5-7
Interlibrary loan
no
Halle/S ZwB Wirtschaftswiss.
Shelfmark
Z 387
Location
Ha 27
Holdings
34.2006,1 -
Interlibrary loan
yes, paper copy only
Shelfmark
Y/7501
Location
SUB
Holdings
10.1983,6-12
Interlibrary loan
yes, paper copy only
Hamburg ZBW
Shelfmark
Z 180a
Location
H:
Holdings
36.2008 -
Interlibrary loan
yes, copy and loan
Hannover Kurt-Schwitters-Forum
Shelfmark
Zs 72
Location
KSF/HMT
Holdings
[Jahrgänge sind unvollständig]
Interlibrary loan
no
Hannover TIB Wirtsch.wiss
Shelfmark
Z oek 7932/085
Location
FBW Z
Holdings
12.1985 - 30.2003; 32.2004 - 34.2006; 34/35.2007=35.2007; 35.2008 - 49.2021
[Jahrgangszählung fehlerhaft. - Beilagen "Planung & Analyse / Special English edition" und "P & A guide mystery research" werden an den jeweiligen Jg. angebunden]
Interlibrary loan
yes, paper copy only
Location
190 / shelf number: 190/QA 35990
Holdings
25.1998 -
Interlibrary loan
yes, paper copy only
Shelfmark
WIR P 6000
Location
46
Holdings
29.2002,1 - 30.2003 ; 33.2005 - 34.2006,6
Interlibrary loan
yes, paper copy only
Ingolstadt UB Eichstätt/Wirt.
Location
44 / shelf number: 44/QA 35990
Holdings
19.1992 - 48.2021
Interlibrary loan
yes, copy and loan
Jena Ernst-Abbe-HS
Location
EZ
Holdings
Sonderheft p&a guide
[Signatur siehe zugehörige Publikationen]
Interlibrary loan
yes, copy and loan
Jena Medienwiss.
Shelfmark
KMW:Z:4600
Location
J 161
Holdings
1999,3 - 30.2003; 32.2004 - 35.2007; 35.2008 - 39.2012
Interlibrary loan
yes, paper copy only
Kamp-Lintfort HS Rhein-Waal
Location
01 02 Zeitschriftenauslage / Journal Display
Holdings
Nur lfd. Jg. vorh.
Interlibrary loan
no
Karlsruhe KIT-Bibliothek
Shelfmark
ZE 7908
Location
LSW / shelf number: wirt
Holdings
20.1993 - 30.2003; 32.2004 -
Interlibrary loan
yes, paper copy only
Shelfmark
Y 6785
Location
19
Holdings
10.1983 - 18.1991
[*1]
Interlibrary loan
yes, copy and loan
Kiel UB FB Wirtschaftswiss.
Shelfmark
FB 009 Z 948
Location
16
Holdings
19.1992 - 26.1999
Interlibrary loan
yes, copy and loan
Shelfmark
YY 12755
Location
K:
Holdings
10.1983,6 - 30.2003; 32.2004 - 35.2007
Interlibrary loan
yes, copy and loan
Köln GESIS WGL
Holdings
10.1983,6 -13.1986,5; 13.1986,9 - 15.1988,10; 16.1989 - 17.1990,5; 17.1990,7 - 17.1995; 23.1996,2 - 24.1997,3; 24.1997,5 - 25.1998,1; 25.1998,3 - 29.2002,1; 29.2002,3 - 42.2015
Interlibrary loan
no
Köln Inst. Psychologie
Holdings
16.1989 - 26.1999
Holdings gaps
[L=17.1990-18.1991]
Interlibrary loan
no
Shelfmark
49P23
Location
78
Holdings
27.2000 - 30.2003; 32.2004
Interlibrary loan
yes, copy and loan
Shelfmark
49P23
Location
62
Holdings
33.2005 -
Interlibrary loan
yes, copy and loan
Shelfmark
XG7406
Holdings
10.1983,6 - 18.1991; 19.1992,6 - 40.2013
Interlibrary loan
yes, copy and loan
Köln VWL-Bibliothek
Shelfmark
Signatur bitte vor Ort erfragen
Holdings
10.1983 - 18.1991
Holdings gaps
[N=10.1983,1-7;11.1984,2;12.1985,1-2 u.4-5 u7-9 u.11-12;13.1986,1 u.3 u.5-6 u.9-10;14.1987,1-10;15.1988,1-8 u.10-12;16.1989,1 u.3-8 u.10-12;17.1990,1-2 u.9-12;18.1991,1-3 u.5-8 u.11-12]
Interlibrary loan
yes, copy and loan
Künzelsau HS Heilbronn
Shelfmark
ZK 45
Holdings
41.2014 -
Interlibrary loan
yes, paper copy only
Landshut HAW
Location
12 / shelf number: 12/ZS 562
Holdings
29.2002 - 41.2014; danach nur noch lfd. Jg. vorh.
Interlibrary loan
yes, copy and loan
Leipzig DNB
Shelfmark
ZB 74894
Location
MZLS / shelf number: 34-h
Holdings
10.1983,6 - 1996,6
[Ab 2021 Einzelheftnachweis]
Interlibrary loan
yes, paper copy only
Leipzig HTWK
Holdings
19.1992 - 30.2003
Interlibrary loan
yes, copy and loan
Shelfmark
92-3-328
Location
CB
Holdings
17.1990 - 25.1998
[Weiterbezug eingestellt]
Interlibrary loan
yes, paper copy only
Lörrach Duale Hs ZentralB
Holdings
35.2007; 35.2008 -
Interlibrary loan
yes, paper copy only
Lüneburg Leuphana Universität
Shelfmark
Z-BWL 198
Location
CAM
Holdings
34.2006-46.2019
Interlibrary loan
yes, paper copy only
Shelfmark
Z-BWL 198
Location
ZMAG
Holdings
28.2001-33.2005
Interlibrary loan
yes, paper copy only
Magdeburg UB
Shelfmark
Zb 2623
Location
Magazin
Holdings
22.1995 - 30.2003; 32.2004 - 35.2007; 35.2008 - 41.2014; 43.2015 - 46.2018; 46.2019; 47.2020,1-3; 48.2021
[Fehlerhafte Jahrgangsbenennungen, es gibt keine Lücken!]
Interlibrary loan
yes, paper copy only
Mainz Bereichs-Bibl. GFG
Shelfmark
99 IUA
Location
Publizistik
Holdings
10.1983; 11.1984
Interlibrary loan
no
Mainz FBB Rechts/Wschftswiss.
Shelfmark
XXXXX/p 9
Location
BWL
Holdings
18.1991 - 25.1998
Interlibrary loan
no
Mannheim GESIS WGL
Shelfmark
Mannheim 150 PUA
Location
Archiv B2,2 ; Bibliothek
Holdings
10.1983,6 -
Holdings gaps
[L]
Interlibrary loan
no
Shelfmark
ZL 0547
Location
T-MAG
Holdings
10.1983,6 - 16.1989
Interlibrary loan
yes, copy and loan
Shelfmark
200 QA 36270
Location
200
Holdings
17.1990 -
Interlibrary loan
yes, copy and loan
Merseburg HSB
Shelfmark
ZS
Location
ZS-MAG
Holdings
26.1999 - 42.2014
Interlibrary loan
yes, paper copy only
Shelfmark
4 Z 75.223
Holdings
10.1983,6 - 21.1994; 1995 - 2014
[Ab 2015 abbestellt]
Interlibrary loan
yes, copy and loan
München HMB
Location
30 / shelf number: 30/QA 35990
Holdings
40.2013 -
Interlibrary loan
yes, copy and loan
Location
31 / shelf number: 31/QA 35990
Holdings
10.1983 - 39.2012
Interlibrary loan
yes, copy and loan
München UB LMU
Location
1100 / shelf number: 1100/Z P 2100
Holdings
10.1983,6 - 2012
Interlibrary loan
yes, paper copy only
Münster Erziehungsw./Kommunik.
Shelfmark
Archiv
Holdings
10.1983,6 - 30.2003; 32.2004 -
Interlibrary loan
no
Shelfmark
Archiv
Holdings
- Beil. "Market research" zu 1999 -
Interlibrary loan
no
Shelfmark
Archiv
Holdings
- Sonderheft 2013
Interlibrary loan
no
Münster Heribert Meffert Bibl.
Shelfmark
Z-g 52
Holdings
10.1983,6 - 39.2011
Interlibrary loan
no
Location
500 / shelf number: 500/QA 35990
Holdings
2001 - 2021
Interlibrary loan
no
Neubiberg UniBundeswehr
Shelfmark
Mag/Z10385
Holdings
25.1998 - 34.2006
Interlibrary loan
yes, copy and loan
Nürnberg Evang. HS
Location
M2 / shelf number: M2/Z 394
Holdings
40.2013 - 44.2016
Interlibrary loan
no
Nürnberg THB
Shelfmark
Z 819
Location
07; 97 / shelf number: 07/Z 819 ; 97/Z 819
Holdings
35.2007 -
[Aktuelle Hefte im Zeitschriftenraum]
Interlibrary loan
yes, paper copy only
Nürnberg WSZB
Location
13GT40 / shelf number: 13GT40/QA 35990
Holdings
2012 - 2019
[Dauerleihe MRC-Bibliothek. - Dort teilweise noch unter alter Signatur 13GT/14/Zs 13-Pla]
Interlibrary loan
no
Location
13GT40 / shelf number: 13GT40/QA 35991
Holdings
10.1983,6 - 44.2016
Interlibrary loan
yes, paper copy only
Offenburg HS
Holdings
34.2006,5 - 35.2007; 35.2008 -
Interlibrary loan
no
Osnabrück HSB
Shelfmark
Z 113
Location
W
Holdings
10.1983,6 -
Interlibrary loan
yes, paper copy only
Paderborn UB
Shelfmark
49i22
Location
30
Holdings
10.1983 -
Interlibrary loan
yes, paper copy only
Shelfmark
Z 3413
Location
3202
Holdings
19.1992 - 39.2011
Interlibrary loan
yes, paper copy only
Ravensburg DHBW
Shelfmark
Zeitschriften
Holdings
19.1992 - 42.2015
Interlibrary loan
no
Regensburg OTHBR
Location
F 03 / shelf number: F 03/WIR 660 Z3
Holdings
36.2010 -
Interlibrary loan
yes, paper copy only
Regensburg UB
Location
00 / shelf number: 00/QA 35990
Holdings
10.1983,6 - 16.1989
Interlibrary loan
yes, copy and loan
Location
40 / shelf number: 40/QA 35990
Holdings
17.1990 -
Interlibrary loan
yes, copy and loan
Remagen RheinAhrCampus
Shelfmark
BWL 21
Holdings
2000 - 2005
Interlibrary loan
yes, paper copy only
Schmalkalden HochschulB
Location
LS
Holdings
27.2000 - 43.2016
Interlibrary loan
yes, paper copy only
Shelfmark
04-36P9
Location
Adolf-Reichwein-Straße, Ebene -1, Zeitschriften
Holdings
25.1998 - 38.2011
Holdings gaps
[N=27,5;28,1]
Interlibrary loan
yes, copy and loan
St. Augustin HS
Shelfmark
49Z040
Location
Rheinbach / shelf number: 22 = 49Z40
Holdings
aktueller und letzte zehn Jahrgänge
[nicht ausleihbar]
Interlibrary loan
yes, paper copy only
Stuttgart HdM Nobelstraße
Shelfmark
Alz 2
Holdings
28.2001 -
Interlibrary loan
yes, paper copy only
Shelfmark
z5271
Location
39
Holdings
10.1983 - 17.1990
Interlibrary loan
yes, paper copy only
Vallendar WHU
Shelfmark
Z 330
Holdings
20.1993 - 26.1999
Interlibrary loan
no
Wien Wirtschaftsuniv. HB
Shelfmark
600223-C
Holdings
ZS 10.1983,6 - 26.1999
Holdings gaps
[N=12.1985,10; 21.1994,5; 26.1999,1-2]
Interlibrary loan
no
Wiesbaden HLB Bertramstr.
Shelfmark
20 /
Holdings
34.2006 - 46.2019
Interlibrary loan
no
Wolfenbüttel Ostfalia
Shelfmark
ZS 3210
Location
WOB
Holdings
45.2018 -
[im Abonnement]
Interlibrary loan
yes, paper copy only
Würzburg TH Würzburg-Schwf.
Location
1345 / shelf number: 1345/QA 36546
Holdings
laufender Jahrgang
[lückenhaft]
Interlibrary loan
no
Location
800 / shelf number: 800/QA 29730
Holdings
19.1992-
Interlibrary loan
no
Wuppertal UB
Shelfmark
49P13
Location
04
Holdings
1998 - 2014
Interlibrary loan
yes, copy and loan